For 5 years I was the Brand Manager and Strategic Planner in Colombia for the Italian label Replay Jeans. Amongst my main responsibilities where the contractual negotiations for franchise development in the region of LATAM, opening of flagship stores, expansion of commercial networks, and development of local production of the garments. The strategic design of the brand into for the latin market was done through a rigorous research and hard work of gaining trust. Expertise in international trade, commercial developments, financial assessments, and innovative marketing campaigns was developed during my time as manager. Alongside working with both administrative and creative teams in both Colombia and Italy.
