Thesis project for Integrative Studio 2 at Parsons Strategic Design and management. Over a years of design research, interviews, brainstorming sessions, collaboration, and ethnographic engagement led out team to develop Heartland, a social enterprise helping the revival of rural america. A strategic design intervention for the new economic landscape of living in the cities and rethinking lifestyles.
At Heartland, we believe in the potential of rural america. Every aspect of our social enterprise is designed to pair people who want to move out of the city with rural towns eager for growth. Through media content creation, we want to bring to light the beauty of rural life.
