Dzone Clothing is a sports and lifestyle brand based in Colombia. I am the cofounder, lead designer and creative director. SInce the beginning my tasks have been to design the collections, do the market research, develop the products, research textile technology, and develop the media content and strategy for the brands external communication. With a focus on how the lifestyle of extreme sports and leisure activities brings to communities, the brand had a commercial expansion through Colombia's market. Telling narratives of pushing boundaries while respecting nature, creating a conscious community, and bringing high quality garments made in Colombia were amongst my biggest achievements in the brand.
